By Dina Amin
Celebrating Australian women in the music industry, One of One is a brand new website uncovering the lives of the various women that have a positive impact on the industry. Created by Sarah Hamilton (Ditto Music), Joanna Cameron (AIR) and Vader Fame (Ditto, Deathproof PR), One of One went online only days before International Women’s Day, an outcome that was hardly coincidental.
“We’ve been working on this for a few months now and wanted to push it out in time for International Women’s Day, to time in with some other things that were happening — great initiatives like #girlstothefront from triple J etc,” enthuses Hamilton. The idea behind One of One came from a mutual desire to see hardworking, female music industry figures celebrated and validated. “We wanted to find out more about women that we admired…women who might not always push themselves forward…challenges they may have overcome, advice they had to give, that sort of thing,” explains Hamilton.
Following a Q&A style template, the One of One website is accessible, stimulating and informative. Q&As are published every couple of days, featuring powerful pull quotes and relevant links and multimedia. Each interviewee is asked several questions directed towards their role, responsibilities, background, role models and go-to karaoke songs. The interviews are light, yet relevant and educational, specifically to readers contemplating moving into a particular facet of the music industry.
Although acknowledging the ubiquity of Q&A style interviews in both print and digital journalism, Hamilton points out that One of One is quite unique in its angle. “We haven’t seen this sort of weekly roll-out of women in the music industry yet — or if it has been done already we haven’t seen it.” A project sustained during leisurely hours – all three girls work full-time in the industry – One of One features influential women across all spectres of the music industry: audio engineers, publicists, artists, record label operators, managers, booking agents, etc.
“We want readers to be inspired. As cheesy as that may sound; that’s the real motive. To learn about women who are doing interesting things and really doing well in their positions, so other people (not just women) can realise that their career path is possible,” says Hamilton.
One of One is open to the public in that people can contact Hamilton, Cameron and Fame and nominate females for interview consideration. Although One of One only interviews women, Hamilton is quick to point out that the conversation is also open to men. “So many men have nominated their colleagues, or emailed us to congratulate us on the site…we want One of One to be accessible to all genders and we’ve been so thrilled with the response — from both men and women.”
Although focused currently on Australian women, One of One is definitely open to the possibility of featuring international women — a future angle that might also encourage exposure of women across all spectres of the arts world. The enthusiastic Hamilton feels incredibly positive about One of One’s trajectory — “there are a lot of women out there to uncover.”
For more info on One of One and the nomination process, head here